{"id":170,"date":"2010-10-25T16:05:54","date_gmt":"2010-10-25T16:05:54","guid":{"rendered":"http:\/\/www.digitalmedialabs.org\/?p=170"},"modified":"2010-10-25T16:05:54","modified_gmt":"2010-10-25T16:05:54","slug":"visualising-scale","status":"publish","type":"post","link":"https:\/\/www.digitalmedialabs.org\/HULL2010\/?p=170","title":{"rendered":"Day 1: Visualising Scale"},"content":{"rendered":"<p>Today we were introduced to the web-based presentation software <a href=\"http:\/\/prezi.com\/\" target=\"_blank\">Prezi<\/a>. It can be used to make very flashy-looking presentations which can zoom in-and-out and move around different spatial planes, enabling the viewer to focus in on different details.<\/p>\n<p>Bob Levene mentioned the similarities between Prezi\u2019s zoom affect and the groundbreaking Charles and Ray Eames film <a href=\"http:\/\/www.youtube.com\/watch?v=0fKBhvDjuy0\" target=\"_blank\">Powers of Ten<\/a> from 1977.<\/p>\n<p><object classid=\"clsid:d27cdb6e-ae6d-11cf-96b8-444553540000\" width=\"480\" height=\"385\" codebase=\"http:\/\/download.macromedia.com\/pub\/shockwave\/cabs\/flash\/swflash.cab#version=6,0,40,0\"><param name=\"allowFullScreen\" value=\"true\" \/><param name=\"allowscriptaccess\" value=\"always\" \/><param name=\"src\" value=\"http:\/\/www.youtube.com\/v\/0fKBhvDjuy0?fs=1&amp;hl=en_GB\" \/><param name=\"allowfullscreen\" value=\"true\" \/><embed type=\"application\/x-shockwave-flash\" width=\"480\" height=\"385\" src=\"http:\/\/www.youtube.com\/v\/0fKBhvDjuy0?fs=1&amp;hl=en_GB\" allowfullscreen=\"true\" allowscriptaccess=\"always\"><\/embed><\/object><\/p>\n<p>I watched the film and became interested in using the Prezi software as a tool for visualising scale \u2013 enabling the viewer to see very large things in proportion to very small.<\/p>\n<p>Following last week\u2019s controversial <a href=\"http:\/\/www.hm-treasury.gov.uk\/spend_sr2010_easyread.htm\" target=\"_blank\">Spending Review<\/a>, I was particularly interested in visualising the amount of money which the UK government had gifted to the banks in the <a href=\"http:\/\/www.independent.co.uk\/news\/uk\/politics\/163850bn-official-cost-of-the-bank-bailout-1833830.html\" target=\"_blank\">2009 bailouts<\/a> in comparison to the annual expenditure of different government departments such as Culture, Media and Sport, which had be subject to disproportionate cuts.<\/p>\n<p>I used Illustrator to create a graphic in which these different amounts\u00a0were visualised proportionally in colour-coded circles. I calculated the diameters of each circle by using\u00a0each number in billions-of-pounds as the \u2018area\u2019 in an online <a href=\"http:\/\/www.csgnetwork.com\/circlecalc.html\" target=\"_blank\">circle calculator<\/a>.<\/p>\n<p>I imported my\u00a0graphic and\u00a0then used Prezi to make a series of &#8216;paths&#8217;, which would take\u00a0the viewer\u00a0on a tour around the different departmental budgets \u2013 zooming-in and then out to give an idea of proportionate scale.<\/p>\n<div class=\"prezi-player\"><!-- .prezi-player { width: 550px; } .prezi-player-links { text-align: center; } --><object id=\"prezi_kxilstrak1gv\" classid=\"clsid:d27cdb6e-ae6d-11cf-96b8-444553540000\" width=\"550\" height=\"400\" codebase=\"http:\/\/download.macromedia.com\/pub\/shockwave\/cabs\/flash\/swflash.cab#version=6,0,40,0\"><param name=\"name\" value=\"prezi_kxilstrak1gv\" \/><param name=\"allowfullscreen\" value=\"true\" \/><param name=\"allowscriptaccess\" value=\"always\" \/><param name=\"bgcolor\" value=\"#ffffff\" \/><param name=\"flashvars\" value=\"prezi_id=kxilstrak1gv&amp;lock_to_path=0&amp;color=ffffff&amp;autoplay=no&amp;autohide_ctrls=0\" \/><param name=\"src\" value=\"http:\/\/prezi.com\/bin\/preziloader.swf\" \/><embed id=\"prezi_kxilstrak1gv\" type=\"application\/x-shockwave-flash\" width=\"550\" height=\"400\" src=\"http:\/\/prezi.com\/bin\/preziloader.swf\" bgcolor=\"#ffffff\" flashvars=\"prezi_id=kxilstrak1gv&amp;lock_to_path=0&amp;color=ffffff&amp;autoplay=no&amp;autohide_ctrls=0\" allowscriptaccess=\"always\" allowfullscreen=\"true\" name=\"prezi_kxilstrak1gv\"><\/embed><\/object><\/div>\n<div class=\"prezi-player-links\">\n<p><a href=\"http:\/\/prezi.com\/kxilstrak1gv\/dmlabs-cuts-bailouts\/\">DMLabs Cuts &amp; Bailouts<\/a> on <a href=\"http:\/\/prezi.com\">Prezi<\/a><\/p>\n<\/div>\n<p>You can view my first experiment in Prezi\u00a0above in conjunction with the key below in order\u00a0to determine which government department\u2019s 2010 budget each circle refers to. The big black circle represents the money used for the bank bailouts in 2009.<\/p>\n<p><a href=\"http:\/\/www.digitalmedialabs.org\/wp-content\/uploads\/2010\/10\/budgets-key.gif\"><img loading=\"lazy\" class=\"aligncenter size-full wp-image-172\" title=\"Key\" src=\"http:\/\/www.digitalmedialabs.org\/wp-content\/uploads\/2010\/10\/budgets-key.gif\" alt=\"\" width=\"384\" height=\"794\" \/><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Today we were introduced to the web-based presentation software Prezi. It can be used to make very flashy-looking presentations which can zoom in-and-out and move around different spatial planes, enabling the viewer to focus in on different details. Bob Levene mentioned the similarities between Prezi\u2019s zoom affect and the groundbreaking Charles and Ray Eames film [&hellip;]<\/p>\n","protected":false},"author":16,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[11],"tags":[],"_links":{"self":[{"href":"https:\/\/www.digitalmedialabs.org\/HULL2010\/index.php?rest_route=\/wp\/v2\/posts\/170"}],"collection":[{"href":"https:\/\/www.digitalmedialabs.org\/HULL2010\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.digitalmedialabs.org\/HULL2010\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.digitalmedialabs.org\/HULL2010\/index.php?rest_route=\/wp\/v2\/users\/16"}],"replies":[{"embeddable":true,"href":"https:\/\/www.digitalmedialabs.org\/HULL2010\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=170"}],"version-history":[{"count":0,"href":"https:\/\/www.digitalmedialabs.org\/HULL2010\/index.php?rest_route=\/wp\/v2\/posts\/170\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.digitalmedialabs.org\/HULL2010\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=170"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.digitalmedialabs.org\/HULL2010\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=170"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.digitalmedialabs.org\/HULL2010\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=170"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}